create your own print title with CreateSpace.
Authors know that selling a book directly through CreateSpace (CS)
yields a much higher royalty than selling through Amazon.com. So then,
how do you entice readers to purchase your book through CreateSpace?
Offer them a discount coupon. Maybe that sounds crazy, BUT, usually the
difference in royalties is large enough that you have at least a couple dollar’s worth of room to move, so a discount code could help sell print books and make you a better profit!
Now, keep in mind that some people are going to be reluctant to set up a new account just to buy a book. (I’m not certain, but they may be able to just use their Amazon log-in to access CS.) Also keep in mind
that now that Amazon is discounting print books – so, depending on how
deep they’ve marked down your book – whatever discount you offer on CS
may not end up being worth it. (Not to mention that we don’t know
whether purchasing a book directly through CreateSpace will show as a
verified purchase when the reader reviews it.) Then, of course, Amazon
also offers free Super Saver shipping. So why issue a coupon? Because
this way, beta readers, advanced copy review readers, friends, and
family, can all get themselves a print copy at reduced cost – and, it’s a
nice gesture, even if they don’t take you up on it.
Want to know more? The rest of the article is here on Indies Unlimited.
Sunday, December 8, 2013
Sunday, December 1, 2013
|A few too many candles...|
Part rant, part satire, part me just being me... If you'd like to read more, you can check out the rest of the article at Indies Unlimited.