On writing and publicity by award-winning, multi-published author K. S. Brooks. "This blog is dedicated to my high school English teacher, Mr. Becker, who wrote "write write write" in my yearbook."
Sunday, April 14, 2013
Author Tools: Help a Reporter (HARO)
Help A Reporter (HARO) is a handy tool for authors in two ways. HARO
can help you find a source to interview when researching a book, and it
can provide you with publicity and other related opportunities that you
couldn’t have found on your own.
Signing up for HARO is free. Just go to their home page
and click “sign up today.” Yes, HARO does now offer pay packages, but
if you scroll down to the bottom of the page – you will see the Basic
page is still available for free. What does this mean? Well, three times
a day you will receive a HARO email with a list of stories being worked
on by reporters who need sources to interview. Not all of these are
newspaper reporters – they are bloggers, authors, television shows,
magazines and more. The stories are organized according to category, and
if you see one that interests you, just click on it and it will bring
you to the details further down in the email. The key to getting
reporters interested in your “pitch” is to make sure you respond
immediately. These emails go out to thousands of people, and whoever
replies first is going to get their attention. Be concise with your
pitch and be quick.