Martin Crosbie. He really is a super swell dude. I decided to try to keep the momentum going for my latest book, Mr. Pish Goes to the Farm, which was released back in June. The planning for this promo started in June, in fact. After the book was out for two weeks, I raised the price of the book from the introductory offer of 99 cents to $2.99. This way, when the promo sale price dropped back to 99 cents, people would feel like they were getting a deal, indeed!
Despite hitting the top of three different “Amazon.com Hot New
Releases” lists in June, there were ZERO sales in July. ZERO! We’re
talking an internationally-known traveling terrier spreading knowledge
and joy! Oh, the humanity! In any case, I was glad I’d plotted with
Martin back in June to set up my promo. Here’s what I did.
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