Tutorial: Setting Up Your Empire

It was one of those things: a chance encounter filled with intrigue and temptation. He had intense, dark eyes with a powerful passion smoldering just below the surface. I was drawn to him. Next thing I knew, we were standing face-to-face, and he was saying things to me in French that made me swoon. Of course I kept my cool. I didn’t want Mr. Tall, Dark and Dangerous to know that he’d gotten under my skin.

Then, in his incredibly sexy Middle-Eastern accent, he said something to me. It was lyrical and captivating and it rhymed. “You’re the author K. S. Brooks. May I ask you a question about my books?”

“Of course,” I breathed, all sultry-like, seductively brushing my forefinger along my lower lip. Just between you and me, I was checking to make sure I hadn’t drooled on myself. Ha! My lip was dry. While he told me about his book, I imagined him riding across the desert on a fine Arab charger (thank you for that, Mick Jagger) and then when he said “I’m going to get an agent and a publisher,” I snapped back to reality. Then came the glare off his wedding ring, blinding me like a spotlight from a police car during a “routine” stop. Nice buzz-kill. Thanks a lot.

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My Opinion on Everything. Sort of.

That’s right: I have an opinion on everything. I’ve shown you what your minimal requirements should be for building your author empire here. Now I’m going to tell you some other things you need to know.

1. Backlist. Having only one published book is NOT going to cut it. You need lots of books. If you expect to sell a million books, having a million titles to sell is a phenomenally good idea. That would mean you’d only have to sell one of each title to reach your goal. Of course, you know you can easily sell one book. So, your goal should be to write a good portion of the books you intend to sell. This is such simple logic. I don’t understand why no one gets this.

2. Loss Leader. A loss leader is something that you don’t mind losing money on because it draws people to your offerings and they purchase your other stuff. It’s like the sacrificial lamb of your backlist. This is something every author should have. I’m very good at loss leaders, so take my word for it. I have 10 of them.

To read the rest of my post, please visit IndiesUnlimited.com.