In one corner, you have the fully-bearded JA Konrath, preaching to
the Indie masses to make their books more affordable in hopes they can
sell more of them, therefore increasing their income. In the other
corner, wearing a goatee befitting an evil mastermind, you have Stephen
Hise.
Hise is trying a different approach. In fact – he’s going in exactly
the opposite direction. Stephen Hise today announced he was raising the
price of all available versions of his book UPGRADE, on Smashwords, to one million dollars. This makes UPGRADE the most expensive eBook in the world, obliterating the old record held by Nuclear Energy, now on sale at Amazon for a mere $6,232.00.
Asked why he raised the price so dramatically, Hise said, “I read an
article by somebody or other who claimed that his sales actually
increased after raising the price. I figured if I raised it high enough,
I’d only need to sell a couple of copies—half dozen at best.”
You can read the rest of my article at Indies Unlimited here.
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