Saturday, April 14, 2012

Wanted: Celebrity Endorsement

Yesterday I got an email from my publisher letting me know they had accepted my latest work for publication. Awesome. Now that made my day, week, month and maybe even year.

But it also posed a conundrum. I’ve been taking online seminars and reading reports about marketing your wares. It seems if you have a celebrity endorsement you are golden: magazines are more inclined to review or feature your product, and of course the press is more likely to give you coverage. So it makes sense to find a celebrity to review the book, and get it on the back cover before it goes to print.

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