Who Knew: Creating a Book’s Sell Sheet Headed for Internet Stardom

Sounds good, right? I had no idea when I wrote this article that so many people would go nuts over it. That's put a smile on this curmudgeonly face for certain. Since it has had such a great response, I wanted to post it here right away so everyone on my list would have timely access to it as well. So, without further ado, here is...

Creating a Book’s Sell Sheet

Many, many years ago, back when we were still using stone tablets and chisels to write, my first novel was published. The year was 2001. That was also when I created my first “sell sheet.”

A book sell sheet (or book one-sheet, as some people call it) is designed to provide the necessary information to people who would buy your book. This is not for consumers, however, it targets buyers at book stores, libraries, other retailers, and wholesalers. These people want quick facts about your book, without schmaltz. Save that dazzling salesy stuff for consumers.
The main things these buyers want to know are:

• What the book is about
• Who the book’s audience is
• How/where to buy the book
• Why the book is appropriate for them
• Who the author is
• How you will be marketing the book (libraries don’t care so much about this)
• What your book looks like

Use whatever program you’d like to create this sheet – MS Word, Publisher, whatever you happen to use. You don’t need fancy software to do it.

To read the rest of this article, please go here: http://www.indiesunlimited.com/2013/10/01/creating-a-books-sell-sheet/