Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Tuesday, October 8, 2013

Who Knew: Creating a Book’s Sell Sheet Headed for Internet Stardom

Sounds good, right? I had no idea when I wrote this article that so many people would go nuts over it. That's put a smile on this curmudgeonly face for certain. Since it has had such a great response, I wanted to post it here right away so everyone on my list would have timely access to it as well. So, without further ado, here is...

Creating a Book’s Sell Sheet

Many, many years ago, back when we were still using stone tablets and chisels to write, my first novel was published. The year was 2001. That was also when I created my first “sell sheet.”

A book sell sheet (or book one-sheet, as some people call it) is designed to provide the necessary information to people who would buy your book. This is not for consumers, however, it targets buyers at book stores, libraries, other retailers, and wholesalers. These people want quick facts about your book, without schmaltz. Save that dazzling salesy stuff for consumers.
The main things these buyers want to know are:
  • What the book is about
  • Who the book’s audience is
  • How/where to buy the book
  • Why the book is appropriate for them
  • Who the author is
  • How you will be marketing the book (libraries don’t care so much about this)
  • What your book looks like
Use whatever program you’d like to create this sheet – MS Word, Publisher, whatever you happen to use. You don’t need fancy software to do it.

To read the rest of this article, please go here: http://www.indiesunlimited.com/2013/10/01/creating-a-books-sell-sheet/

 

 

Saturday, March 24, 2012

Press Release: INDIES UNLIMITED TO REVEAL NEW BOOK MARKETING STRATEGY


March 24, 2012; Phoenix, AZ – On April 1st, 2012 at 8 a.m. Pacific time, Indies Unlimited – the premier multi-national, multi-author web site for the Independent Publishing industry – will announce a new and innovative ‘reverse marketing’ book promotion tactic developed by founder Stephen Hise.

“Mr. Hise is an innovator and mastermind,” Indies Unlimited co-administrator K. S. Brooks said in a written statement. “This new method is definitely not for everyone, but I believe it could start a new trend in the marketplace. Indie book promotion will definitely be impacted, and quite frankly, may never be the same again. We’re looking forward to sharing Mr. Hise’s perspicacity with the industry.”

Stephen Hise founded IndiesUnlimited.com in October of 2011 to provide a platform for independent authors to share and exchange ideas, knowledge, expertise and frustrations; and, for readers and reviewers to become exposed to the amazing depth and array of talent in the indie community.

For more information, go to http://www.IndiesUnlimited.com

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Monday, January 9, 2012

On Writing Author Interview: Richard Godwin


To avoid pre-conceived notions which can sometimes be connected with certain genres, the number of books published and/or an author's appearance, none of that information will be revealed until the bottom of the interview.   So pour a cup of coffee, have a seat, and check out this interview - see how much, or how little, you have in common with this published author.

ON WRITING:
What is your favorite part of being a writer?   The process. You can never perfect it, so unlike a job in which may people reach a ceiling, love of the craft is the motive.

What is your least favorite part?   Marketing. While I have met some great people through it, it is a secondary process to me.

Name one obstacle you’ve had to overcome.   Narrow minded publishers. It seems now the mighty are falling.

Is there a specific part of your writing you’re working on to improve?   I write in many genres so all of it all the time. If I said anything else it would indicate I thought I was too good.

What part of your writing makes you particularly proud?   When I receive an email as I did for my novel Apostle Rising from a soldier fighting in Afghanistan. It said it helped him through a week’s battle and he thanked me.

What does your favorite main character have in common with you?  Everything and nothing.

Do you do a lot of research for your projects or do you only write about what you already know?   I research novels, I write stories straight out.

How do you use the internet for your writing?   Some research.

If you’ve won any awards for your writing, what impact do you think that has had?    It depends on the award.

What one marketing tool have you had good success with?   The whole online blogging community, it’s great.

What good writing habits have you developed that you think would be helpful to someone starting out?   Write every day, I see it like practicing a tennis serve.

Do you have any bad writing habits that you’d advise writers to avoid?   I used to when I started out: don’t try to sound like someone else. We all go through that and eventually abandon it for our own voice.

Do you have any strange writing habits?   No.

When you’re not writing, do you read, and if so, what?   I read every day. I read a vast amount of genres and factual books, and am prepared to read almost anything.

What are you trying to accomplish with/through your writing?   I am trying to tell a story. Through the story I am trying to reach people and explore the human condition.

ADVICE TO OTHER WRITERS
What words of wisdom do you have for young writers?   Write every day and try to read as many authors as you can.

What advice do you have for someone looking to get published?  Keep trying.

Any thoughts on what this author writes?  How many books published?  Here's a little more information about the author...
 
How many published books are to your credit?   12.

Do you have an agent?   Not at present, in search of the right one.

Are you self-published?  No.

How many different companies have you published with? Including anthologies, ten, only one for my book.

How long have you been writing?   Many years, but professionally six.

Do you write full-time? Yes. I am lucky enough to be in that position now.

So, any thoughts?  Here's the full scoop:

Richard Godwin is a widely published crime and horror author whose work has appeared in many magazines. He is the author of Apostle Rising, in which a serial killer is crucifying politicians and recreating the murder scenes of a case which nearly destroyed DCI Frank Castle. Now, many years later, Castle leads the investigation again. He and his partner Jacki Stone are drawn into a dark web which involves the original suspect, Karl Black, who is now running a cult and playing games with the police. The novel has received excellent reviews and there are already foreign rights offers for it.

Richard Godwin is also a published poet.  His stories in anthologies can be found here http://www.richardgodwin.net/books  and here http://www.richardgodwin.net/magazines

Richard’s books are available at all good retailers and online at Amazon.com as well as Amazon.co.uk.  Purchasing information can be found here:  http://www.blackjackalbooks.com/order


THE FUTURE
What are you working on now?  My next novel, which will be released as an E Book early next year, and the sequel to Apostle Rising.

PARTING WORDS
Anything else about being a writer that you’d like to share?   There are many styles in which the same story can be told and all of them involve knowing where to cut words.

You can learn more about Richard at his website:  http://www.richardgodwin.net/  and on his blog at http://www.richardgodwin.net/blog

Is there anything else you'd like to know about this author, or any questions you'd like added to future interviews?  Let us know...drop us a comment below.




Monday, January 2, 2012

On Writing Author Interview: Author Jess Mountified


To avoid pre-conceived notions which can sometimes be connected with certain genres, the number of books published and/or an author's appearance, none of that information will be revealed until the bottom of the interview.   So pour a cup of coffee, have a seat, and check out this interview - see how much, or how little, you have in common with this published author.

ON WRITING:
What is your favorite part of being a writer?   Getting to create new characters by far. I love the times when a fresh scene with fresh characters pops into my head and I get to explore them and their worlds. For me it's always the most exciting part.

What is your least favorite part?    Definitely the editing and proofing. I often leave the first draft alone for a few weeks and then come back to it to go through before handing it to my editor and I always find about 6 weeks after I've written something that I just don't like it anymore. I know I've done a good job, most of the time, but I don't enjoy rereading it. The magic that was there initially no longer exists. The more I read it and edit it the worse it gets, which is a pain because I like to make sure my works well edited and proofed.

Name one obstacle you’ve had to overcome.   I find my confidence is quite an obstacle. I always worry that something is good enough the second I've finished it. Thankfully my husband and friends are very encouraging and I've had some amazing reviews of my first book. It's slowly becoming less of an issue.

Is there a specific part of your writing you’re working on to improve?   In terms of my writing I really struggle most with my detail. I can often see everything in my head but forget to describe all of it when writing. During the editing stages I often have to go add in description in various places in the book. I'm working to try and remember to write it in the first place.

What part of your writing makes you particularly proud?   By far I am most proud of my characters. It's what I get commented on most when I get reviews and it's always what forms first in my head. I see them like my children, who I create, mold and then let out into the world.

What does your favorite main character have in common with you?  My favourite main character is Marie Woodell, we both like to just get on with our tasks and what we think will make us happy, as well as both being unafraid to take risks.

Do you do a lot of research for your projects or do you only write about what you already know?   I usually do a lot of research about settings and places though I don't always stick exactly to what I find, sometimes artistic license is required.

How do you use the internet for your writing?   I usually only use the internet when I collaborate and then google docs is a very useful tool for more than one person working on a document at the same time. It updates in almost real time. Other then that I only use the internet for some research. I do all my writing by pen and paper so the distraction of the internet is as far away as possible.

If you’ve won any awards for your writing, what impact do you think that has had?    I've not won any awards

What one marketing tool have you had good success with?   The amazon kindle forums are probably the most effective tool I've found for marketing. It's a place to really get connected with readers and talk to them on their level. Anywhere there are readers and it's easy to strike up a conversation. There are so many books out there that actually getting involved in a community works best at getting positive attention. If someone already decides they like the author, they start reading already wanting to like the book. It can't be random spamming though, too many authors just say a really useless comment, add their book link and never show up again.

What good writing habits have you developed that you think would be helpful to someone starting out?  Writing a little something each and every day. It's hard to do but it keeps a story going and prevents the project being stopped and forgotten about. It also helps stop a writer moving on to another project before the old one is finished. If it's still what's being concentrated then new ideas can be filled rather than seeming more exciting than the current idea.

Do you have any bad writing habits that you’d advise writers to avoid?   Not really, I've had most of my bad habits ironed out of me with the desire to be more productive. I used to fixate on new ideas while writing old ones but I've found as long as I write a rough outline and file it for another day I can stay focused on the current idea and actually finish it. It also means I've got a folder full of ideas I can pick from when it comes time to start the next project.

Do you have any strange writing habits?   Nothing really strange except writing by hand. I just can't think as well as type it seems so I go somewhere where there is no computer and sit with pen and paper. I usually type up a day later at the earliest.

When you’re not writing, do you read, and if so, what?  I read a lot and whenever I'm not busy with someone else. At the moment I'm actually going through a lot of the old classics I've missed like Wuthering Heights and The Count of Monte Cristo but I'm also re-reading the entire Redwall series for some lighter reading in between.

What are you trying to accomplish with/through your writing?  Mostly just tell the stories of the characters in my head. There are so many of them with such varied lives that I can't help but write down what they get up to.
  
ADVICE TO OTHER WRITERS
What words of wisdom do you have for young writers?  Write a little often and join a writers group or something similar. Having a supportive network of other authors who'll both encourage and help improve your work is invaluable.

What advice do you have for someone looking to get published?  Research all your options thoroughly. There are many options now and they have different good points for different people. But most importantly don't give up.

Any thoughts on what this author writes?  How many books published?  Here's a little more information about the author...
 
How many published books are to your credit?   1

Do you have an agent?   No, though it is something I'd consider I am actually quite happy doing my own business and finding my own opportunities. That may change as I get busier.

Are you self-published?  Pretty much yes. I run my own publishing company, Red Feather Writing, so it's not far different.

How many different companies have you published with?   1

How long have you been writing?   On and off ever since I could write a plot. I still remember the rough idea I had for a story when I was 8 in school and asked to write a story for the first time. I didn't seriously start writing until about 4 years ago when a good friend asked me why I'd stopped. I realised I didn't have a good answer to the question and started writing less than an hour later. I fell in love with telling stories all over again.

Do you write full-time? If not, what is your other job? And how do you balance work/writing?   I work part time writing most of the time but there are odd months when I can do it full time. I also jointly run a film company and a clothing company and while for the most part I work on the books I do have to work on other stuff reasonably often. I have a well organised to-do list though and still manage to write as much as I'd like to most days.

So, any thoughts?  Here's the full scoop:

About Author Jess Mountifield, in her own words: I live in Bath, Uk with my husband and cat. I write part time as well as run three companies, Flight productions (film), Jnk Clothing and Red Feather Writing (publishing). When I get time off I spend it reading, watching films and playing online multiplayer games with friends.

Jess has authored With Proud Humility – an historical adventure and romance, which is available through Amazon.com, Amazon.co.uk, and on Smashwords.

THE FUTURE
What are you working on now?   Currently I'm working on the edits of my second book, Chains of Freedom, which is another historical adventure book. I'm also doing prep work for NaNoWriMo where I'm trying my hand at a sci-fi novel called Sherdan's Prophecy. I've also just finished two fantasy shorts as part of a collaboration with another two authors. We're still deciding on a title for the book but it should be published some time in the next 6 months.

PARTING WORDS
Anything else about being a writer that you’d like to share?   Thank you for the interview and the chance to chat about my work for a bit, I hope it helps inspire some other writers.

You can learn more about Author Jess Mountified at http://www.jessmountifield.co.uk


 

Monday, December 12, 2011

On Writing Author Interview: Michael Allen


To avoid pre-conceived notions which can sometimes be connected with certain genres, the number of books published and/or an author's appearance, none of that information will be revealed until the bottom of the interview.   So pour a cup of coffee, have a seat, and check out this interview - see how much, or how little, you have in common with this published author.

ON WRITING:
What is your favorite part of being a writer?   
Well, I get treated differently. When I’m asked what I do, I don’t have an answer like I’m a rocket scientist or a marine biologist. I’d probably get treated special if I did.

No. When I tell people I’m a writer, they normally perk up interested.  We talk about what I’m writing and how I got into writing before I find a way to divert the conversation back to them.  That’s when I find out that they’re a marine biologist.

I would have to say the sense of self-discovery is the greatest part of writing. It doesn’t matter what I’m writing. I always learn something new about myself. There’s always something deeper, something interesting, something out there in left field that I hadn’t noticed before.  These things come out when I’m writing.

What is your least favorite part?   
My least favorite part of writing is not having anything to write!  Could you imagine an architect not having a building to design or a doctor not having a patient?  What is my purpose if I’m not writing?  Sitting in front of my laptop with nothing to write is like sitting in the dark without any thoughts! It makes me feel like I should just wrap it up and join the circus. But then, I’d be running away and that’s far worse.
  
Name one obstacle you’ve had to overcome.  
The main obstacle has always been finding the time with all the other demands placed on me. My first professional writing opportunity was for a publisher who wanted me to write a topic of his choosing. That was great!  I loved every minute of it.  And then, another opportunity came along and I loved it too.

Soon I was writing books for other people and hardly able to find the time to write for myself. It’s tough to want to write a book, but there is so little time left at the end of the day. Then, you promise yourself that you will write your book next, no exceptions, no excuses.  That’s when another opportunity comes along and you just can’t pull yourself away from it.  It’s what’s paying for your daughter’s phone and the college she’ll go to one day.

What part of your writing makes you particularly proud?   
I like the fresh perspective I bring to issues. I am not normally influenced by what others have to say. I listen to their thoughts and ideas. But, I do my own investigating. I make up my own mind. That’s what I like most about writing, that sense of self-discovery. Writing gives me the venue I need to talk about the things I find important. In this day and age, I can put my thoughts out there as fast as I can spit them.

Do you do a lot of research for your projects or do you only write about what you already know? 
It’s a combination of both.  Obviously, I don’t know everything.  So, I have to do quite a bit of research.  Even when I do know something, I still make sure I have my facts straight.  But, there’s a good bit of the time when I can start writing off the top of my head.  I get it all down with what I already know and then go back to fact check.

How do you use the internet for your writing?  
The internet is a major part of my writing. Of course, there is a good bit of information that is false.  But, I’m no beginner.  I know the sources that are valuable.  I can discern between good information and bad.  But, the internet allows me to write and fact check in no time at all.

In fact, I hardly even try to guess anymore.  When I have friends over and something comes up that stumps us, I might take a minute or two to try to get it on my own.  But then, I’m off to the internet for the answer.

What one marketing tool have you had good success with? 
Word of mouth is always the best.  I like staying active online and interacting with people in different social networks.  I try to keep my sites as interactive as possible.  I love hearing what people have to say about my work and commenting back.

But, word of mouth is highly effective. When a person recommends my books, their friends buy it. I can’t beat that with any horn I can toot myself.

What good writing habits have you developed that you think would be helpful to someone starting out?   
One good tip I could impart would be to know the beginning, the middle and the end before you start writing.  I have always loved diving in and just writing, seeing where the story goes and letting it take me there itself. When I have writer’s block, that’s not a bad idea.

But, it’s a good writing habit to map the story out first. Keep the details straight so that no wires get crossed.  An intricate story with complex twists can get really confusing to write and to read if the details don’t make sense.  Proper planning prevents that from happening.

Do you have any bad writing habits that you’d advise writers to avoid?
Try to let go of self-editing when you are first writing a book. You’ll have time to edit later and you can always have someone else edit your work.  You’re your own worst critic and if you self-edit as you are writing, you’ll never get finished.  The occasional second look at the wording of a sentence is fine.  But, grammar and spelling errors can be left alone until you have penned the last word of your book.  Then, you can go back and look it over.

Do you have any strange writing habits?   
I think the strangest thing about my writing is that at home, I can’t have any distractions. But, I often write in public and that’s fine.  I can’t explain it!  People in public tend to be more distracting. I’ll have people peer over my shoulder to see what I’m writing.  Then, they’ll sit down beside me and start asking questions. But at home, people knocking on my door and calling my phone while I’m trying to write takes me off my game. I didn’t say it made sense.  In fact, the question was about strange habits right?  Well, that’s one of them right there!

What are you trying to accomplish with/through your writing?   There really is no goal.  I just want to write.  I love getting my thoughts out there and letting people know what I’m thinking.  I love giving people a different perspective than the ones they are hearing everywhere else. Self-discovery encompasses some huge territory. I’ll figure out where I’m going with it when I get there.


ADVICE TO OTHER WRITERS
What words of wisdom do you have for young writers?    The main words of wisdom I would impart to someone just getting started in writing are to take the time to write. Procrastination is everyone’s problem. But, we can’t be writers until we’ve actually written something.  There are people who talk about wanting to write a book. But, they never do. They put it off and put it off always thinking in the back of their minds that they will start writing their best seller tomorrow.  Sometimes, they don’t have anything to write about and sometimes they just don’t know where to begin.

I once had an English professor when I was going through college who used to say that everything has a beginning, a middle and an end.  He preferred them in that order.  But, they don’t have to be written in that order. Start where you know. Writing doesn’t have to be that organized. Just get something down and figure out what it is later, the beginning, the middle or the end. Just make sure you write!  I know that seems contradictory to advice I gave earlier, but this is in a different context.  This is to break the writer’s block and get started on something.  Then, get organized.

What advice do you have for someone looking to get published?
Writers always have the dream about the traditional publishing contract and having a publisher take the book and handle the rest.  But, it’s a process that has come full circle.

Centuries ago, which is where some people would argue we received our greatest literature, people would often self-publish.  They would finish their manuscript, walk it down to the printer, and order a number of copies.  It didn’t matter how the book was offered to the public, just that it made it.  Somehow, we lost sight of that fact.  But, we’re slowly getting it back.  Self-publishing isn’t any less legitimate.  It actually gives me the chance to put my book out right now without waiting years for a publisher to finally print it.  I’ve had that happen and it’s not fun. I have written a book that hasn’t been published yet because the publisher has it on his shelf.  That was ten years ago.

Any thoughts on what this author writes?  How many books published?  Here's a little more information about the author...
 
How many published books are to your credit? Two

Do you have an agent?   No

Are you self-published?  Yes

How many different companies have you published with?  Two

How long have you been writing?   I’ve been writing since I was about six years old. My memory can only go back that far to a time when I wrote a poem entitled Slick Move. It was a poem about people slipping on bananas and oil slicks.  What can I say? I was six.

Do you write full-time?  I write full-time

So, any thoughts?  Here's the full scoop:

In Author Michael Allen’s words:  First and foremost, I am the father of a wonderful daughter. We live in Clearwater, Florida where the beach has become my second home. I was once in the Marine Corps and I was once an English teacher. But, the greatest thing that I am is the father of a wonderful daughter.

I’ve written novels and screenplays for a handful of clients over the years. I love the variety from which I have been given.  I have written books about video game warriors coming to life and racial discrimination by one of the biggest corporations in America. One of my most recent books was for an NFL Football player who wanted to teach students how to achieve success.

Michael is the author of When You Miss Me - a children’s book, and A Danger to Society - a true crime comedy.   His books are available on Amazon in print and on Kindle.
 
THE FUTURE
What are you working on now?    I’m working on an interesting true crime story that pulls out elements of A Danger to Society, the hysterical novel about a man who falls victim to a very serious case of mistaken identity.  It isn’t exactly a sequel. The story doesn’t simply continue. It takes it to another level.

How does a man get stabbed and get arrested for it? Only in Smallton, America can things get that twisted.  It will be out early next year.

PARTING WORDS
Anything else about being a writer that you’d like to share?
It is certainly the most rewarding thing I’ve ever done. To be able to write a story and share it with readers is something not a lot of people get to do. I’m glad that at six years old, I picked up a pen and started writing. It seems like it was destiny.  So, I’m very blessed that I get to do what I love.  I just hope that I’ll be able to do it for a long time.  It’s either that or the circus.  I don’t know how well I can handle a high wire.
 
 
Is there anything else you'd like to know about this author, or any questions you'd like added to future interviews?  Let us know...drop us a comment below.





Friday, October 28, 2011

How Can I Market My Book?

I wish I had a dollar for each time someone asked me "How can I market my book?"  I get emails all the time from people I don't know asking me this.  So, here's a recent email exchange with some answers to that question.  The answers will differ depending on what your write, when you wrote it, and how it's published.  Some of these tactics do apply to everyone, however.

Emailer:  I am wondering about ways that you have marketed your books [that would help me].

Me: 
To start, here are some questions I have for you:
Is your book fiction or non-fiction?
When was your book released?
Do you have a blog?
Is your book on your web site?
Where is your book available?
Are you on Twitter?
Are you on Facebook?
Let's see what your answers to those questions are and we can go from there.


Yes, all those questions really do make a difference.  It turns out that the book in question was self-published - in print only - and 3 years ago!  Of course, 3 years ago, self-publishing wasn't as "accepted" as it is today.  So, even though the book has been out since 2008, that doesn't mean it's a lost cause - its odds are better today than they were back when it came out.  However, the book isn't available anywhere except the author's web site.  The author is on Twitter and Facebook - but doesn't use those platforms to promote the book - at all.

After giving me the information I needed to formulate a response, the Emailer asked:  I am wondering, "What has given you the most results in exposure and sales or is it a combination of things?"

Me:

Unfortunately, there's no way of knowing what gives the most exposure since usually so many things are going on at the same time.  The things one would think provide the best exposure (i.e. television appearances - 2 of them!) have resulted in little or no traffic - let alone sales.  It really seems that it's a cumulative thing.
 
Honestly, the best thing to do is write more books.  If you're not planning on writing more books, then the best you can do is get yourself out there and hope people find you.
 
Non-fiction is much easier to market than fiction because you are an "expert" in the subject you wrote about.  Go to blogs and discussion boards on your topic and post comments - most important - with links to your website.  Don't make salesy comments - you need to establish yourself as someone with good input.  That's the point of that.  Join online groups and give your input on topics.  It's a lot of work, but it will pay off if you're diligent.
 
Who is your publisher?  Your book isn't available on their web site?  Many self-pub houses will charge a small fee to get your book into distribution.  I'd definitely check on that.  The eBook is extremely important.  Get yourself on Kindle and on Smashwords.  EBooks are outselling print books.
 
You should use Twitter.  Tweet at least once a day with some sort of interesting thing you're doing or some kind of advice based on your book's content.  Book signings, events, milestones - etc. - are great to tweet about.  Another good one is posting about other things you like - in my case hockey, photography, etc. - you can check out my tweets at @AuthorKSBrooks for example.  If you use Twitter solely for pushy sales tweets, it will alienate people.  Follow people who have interests similar to yours and some of them will follow you back but it will take time.  And you might actually enjoy what you read on there!  You can also set up Twitter so it posts the tweets to your facebook page and other social networking sites which will save you time.
 
Are you posting on your blog about your book?  You should also have guest bloggers who can post on your topic.  They'll bring their followers to your blog for a read and you can send out notices announcing the guest post which will refresh your followers', friends', and fans' memories that you exist. When my first book came out in 2001, it took 3 mentions of a product to spark familiarity to a shopper.  Now it takes 7, so getting out there using as many different venues and "excuses" as possible is more important than ever.  Do you have an e-newsletter?  If so, is there a way to subscribe on your web site?   Here's an example of a form to subscribe - and it's free - http://www.ksbrooks.com/conus.htm  Do you have sample chapters and/or excerpts on your web site?  And on your web site, do you have little buttons so people can follow you on twitter and Facebook?  See the bottom left of the page I just provided.
 
If you're planning on writing a bunch of books, you should have a facebook author page.  If you're planning on only having one book, you should have a facebook page geared towards your book.  Since I've got a bunch of books, I did an author page - http://www.facebook.com/KSBrooksAuthor
 
I have other marketing advice for writers on one of my blogs at http://authorksbrooks.blogspot.com/.  Posts are really geared towards helping writers with publicity if you'd like to take a look at those.

The Emailer replied:  Wonderful information, . . .thanks!  I've got my work cut out for me.

Yes, it is a lot of work.  Once you're set up, if you can get a rhythm going, it shouldn't be that hard to maintain.    Good luck...and keep writing!