Authors know that selling a book directly through CreateSpace (CS) yields a much higher royalty than selling through Amazon.com. So then, how do you entice readers to purchase your book through CreateSpace? Offer them a discount coupon. Maybe that sounds crazy, BUT, usually the difference in royalties is large enough that you have at least a couple dollar’s worth of room to move, so a discount code could help sell print books and make you a better profit!
Now, keep in mind that some people are going to be reluctant to set up a new account just to buy a book. (I’m not certain, but they may be able to just use their Amazon log-in to access CS.) Also keep in mind that now that Amazon is discounting print books – so, depending on how deep they’ve marked down your book – whatever discount you offer on CS may not end up being worth it. (Not to mention that we don’t know whether purchasing a book directly through CreateSpace will show as a verified purchase when the reader reviews it.) Then, of course, Amazon also offers free Super Saver shipping. So why issue a coupon? Because this way, beta readers, advanced copy review readers, friends, and family, can all get themselves a print copy at reduced cost – and, it’s a nice gesture, even if they don’t take you up on it.
Want to know more? The rest of the article is here on Indies Unlimited.
