The Case for Legible Titles

As you are aware, the most common issue we see with books during the vetting process is an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.

Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.

Um, wrong.

Just last week, our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.

Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check.

Want to read more? Of course you do! It's riveting! You can find the rest of the article here: http://www.indiesunlimited.com/2014/03/18/the-case-for-legible-titles/#more-52481

Formula for a Bestselling Horror Novel

Of course, yes, I know you’ve been waiting for this. Who hasn’t been? I’ve already shared with you the formula for writing a blockbuster action/adventure bestseller, a knock-em dead romance bestseller, a spine- and pants-tingling romantic thriller, and a Young Adult Paranormal Romance. I know – that’s really benevolent of me, right? Despite that, you thought I left out a market with huge potential: horror. Well please, patience! I can only turn out one of these labor-intensive formulas each month. They’re quite draining, you know.

Speaking of draining, this book’s got it all: vampires, werewolves, zombies – a story destined to be a bestseller once you add your personal touch to it. How can you go wrong?

Follow my advice below, and you’ll be fighting off a legion of dedicated, zombie-like fans!

Formula for a best-selling horror novel:

If you'd like to read the rest of this article, please go here:  http://www.indiesunlimited.com/2013/04/24/formula-for-a-bestselling-horror-novel/

Tips: Top 10 Common Book Mistakes

Between the submissions we receive here at Indies Unlimited and the ones I receive for consideration for the Hurricane Sandy Library Recovery project, I’ve vetted close to 200 books in the past two weeks. Yes, my eyes are tired, and there’s a slight chance I may be just a teeny tiny bit cranky.

I’m noticing a lot of common errors while reviewing the previews of these books, which I’m going to list below. People complain (no, I don’t know which people, just people, all right?) that indie and self-published books don’t meet the same level of quality as traditionally published books. I don’t believe that can be made as a blanket statement. What I will tell you, however, is that these errors are DEAD giveaways that a book is a not-so-high-quality self-published product. Isn’t the goal ultimately that someone can pick up an indie book and a traditionally published book and not be able to tell the difference? Well, let’s do away with the issues below and we’ll be well on our way.

If you'd like to read the rest of this article, please click here:  http://www.indiesunlimited.com/2013/04/23/tips-common-book-mistakes/

The Blog Nobody Wanted to Publish (Except Indies Unlimited)

Today, Indies Unlimited ran an article by best-selling author Martin Crosbie that made me want to jump up and shout "Give me liberty, or give me death!" Martin takes on the fear-mongers and doesn't pull any punches. The only gatekeeper now - is fear. EVERY author should read this.

http://www.indiesunlimited.com/2013/04/02/the-blog-nobody-wanted-to-publish-except-indies-unlimited/

The Blurb Doctor Is In

In my last post, I grumbled about mistakes commonly made in book descriptions/synopses. If you missed that phenomenal piece of curmudgeonly brilliance, you can read it here. This week, I pony up and come through as promised – the Blurb Doctor is in. Trust me, this is going to hurt me a lot more than it hurts you.

Writing a book description or “book blurb” can be the most difficult part of the process for some authors. I don’t know why I have a knack for it. I also don’t know how some people have figured that out (before I came out of the closet with it just now) and have approached me to help them with theirs.

I tried to devise a formula that could be used by anyone for any book of any subject. Would you like to know how that went? Well, it looked something like this:

To read the rest of my post, please visit IndiesUnlimited.com

Timing Is Everything: Facebook Tutorial

I discovered something interesting by accident last week. How many times have you said to yourself Damn, I wish I could schedule my Facebook updates so that they’d post at a later time? Well, guess what? Now you can – at least from your “page” anyway. (I’ve not seen a way to do it from my personal profile.)

So, go to your page, and start typing in an update to all your fans. You can even upload a photo – anything you want to schedule to post at a later date. The strange thing about this (if you haven’t already “set it up”) is that once you click the little clock in the bottom left-hand corner of your posting window, you go to another screen, and moving forward will blow away what you’ve written. Make sure to copy it before you do anything else. NOW, click on the little clock.

To read the rest of my post, please visit IndiesUnlimited.com