Formula for a Bestselling Horror Novel

Of course, yes, I know you’ve been waiting for this. Who hasn’t been? I’ve already shared with you the formula for writing a blockbuster action/adventure bestseller, a knock-em dead romance bestseller, a spine- and pants-tingling romantic thriller, and a Young Adult Paranormal Romance. I know – that’s really benevolent of me, right? Despite that, you thought I left out a market with huge potential: horror. Well please, patience! I can only turn out one of these labor-intensive formulas each month. They’re quite draining, you know.

Speaking of draining, this book’s got it all: vampires, werewolves, zombies – a story destined to be a bestseller once you add your personal touch to it. How can you go wrong?

Follow my advice below, and you’ll be fighting off a legion of dedicated, zombie-like fans!

Formula for a best-selling horror novel:

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My Opinion on Everything. Sort of.

That’s right: I have an opinion on everything. I’ve shown you what your minimal requirements should be for building your author empire here. Now I’m going to tell you some other things you need to know.

1. Backlist. Having only one published book is NOT going to cut it. You need lots of books. If you expect to sell a million books, having a million titles to sell is a phenomenally good idea. That would mean you’d only have to sell one of each title to reach your goal. Of course, you know you can easily sell one book. So, your goal should be to write a good portion of the books you intend to sell. This is such simple logic. I don’t understand why no one gets this.

2. Loss Leader. A loss leader is something that you don’t mind losing money on because it draws people to your offerings and they purchase your other stuff. It’s like the sacrificial lamb of your backlist. This is something every author should have. I’m very good at loss leaders, so take my word for it. I have 10 of them.

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